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Network DesignConsumer Packaged Goods12 weeks

Consolidating a nine site distribution footprint

A network that had grown by acquisition was carrying duplicate coverage in three regions. Optimization showed the footprint could contract without losing next day reach.

Sites in recommended footprint
6Down from nine, with next day coverage maintained on the top volume decile
Modeled network cost reduction
11 to 14%Range across the demand growth scenarios tested
Population within two day reach
No changeService coverage held flat while facility count fell

The situation

Nine distribution centers had accumulated through three acquisitions, each retaining its own service territory and inventory.

Freight cost per case was rising while two facilities ran below sixty percent utilization.

Leadership suspected consolidation was possible but could not defend a specific answer against the service risk argument.

What we did

  1. 1

    Rebuilt eighteen months of shipment history into a calibrated baseline model that reconciled to the freight ledger within three percent.

  2. 2

    Ran greenfield facility location to establish the theoretical optimum, then constrained it to real candidate sites and lease timing.

  3. 3

    Built a cost against service frontier so leadership could see exactly what each day of transit reduction was costing.

  4. 4

    Sequenced the recommended moves across six quarters around lease expirations and peak season blackout windows.

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